A bit about me

👋 Hey there. I am Roel, a graphic designer based in Utrecht. I appreciate good design and simple living. Currently brand designer at Ultimaker, a 3D printer manufacturer. With 8 plus years of offline and online creativity, I strive to find the right balance between clarity and a powerful aesthetic.

Some of my experience

Over the last 4 plus years at Ultimaker I’ve always created for multiple parts of the business, from small internal items towards large external projects viewed and visited by hundreds of people all over the globe. With their rebrand in 2019, where I was part of the project team, I implemented the visual identity from stationary to packaging and materials for marketing. All under the philosophy of ‘an evolution not a revolution’.

Before Ultimaker I was a freelance designer, catering to startups of friends or friends of friends, and working with business and government organizations. Such as the Utrecht Science Park foundation and the Province of Utrecht.