Hey I’m Roel, a graphic & brand designer helping you tell your story with clear, consistent visuals.
Services
Services
Services
I collaborate with brands to create calm, confident design that connects with people and holds up over time.
Brand identity
Calm, structured brand identities that stay consistent across every touchpoint. Built as practical systems teams can actually use.
Brand identity
Calm, structured brand identities that stay consistent across every touchpoint. Built as practical systems teams can actually use.
Brand identity
Calm, structured brand identities that stay consistent across every touchpoint. Built as practical systems teams can actually use.
Editorial
Clear, readable editorial design for content-heavy stories. Strong hierarchy, smart grids, and layouts that guide readers from start to finish.
Editorial
Clear, readable editorial design for content-heavy stories. Strong hierarchy, smart grids, and layouts that guide readers from start to finish.
Editorial
Clear, readable editorial design for content-heavy stories. Strong hierarchy, smart grids, and layouts that guide readers from start to finish.
Packaging
Packaging that looks unmistakably on-brand at a glance. Clear information, confident typography, and a system that scales across the full range.
Packaging
Packaging that looks unmistakably on-brand at a glance. Clear information, confident typography, and a system that scales across the full range.
Packaging
Packaging that looks unmistakably on-brand at a glance. Clear information, confident typography, and a system that scales across the full range.
Testimonial
Testimonial
Testimonial
“Roel made the brand feel as clear and reliable as the products behind it.”
David Roberson, Content lead Ultimaker
“Roel made the brand feel as clear and reliable as the products behind it.”
David Roberson, Content lead Ultimaker
“Roel made the brand feel as clear and reliable as the products behind it.”
David Roberson, Content lead Ultimaker